Unlock Valuable Insights
Ensure transparency, ethical practices, and improved effectiveness in your advertising production supply chain.
TRANSPARENCY IN EVERY FRAME
Advertising is a collaborative effort involving brands, agencies, and production companies across the globe. But the complexity of these relationships often leaves brands with little visibility into their supply chain. Who is creating your advertisements, and how well do their practices align with your brand values? This lack of transparency poses risks to your brand’s reputation.
Eyes On Production
Enhance Marketing Effectiveness
Better production culture leads to better creative output. Our system of KPIs and rewards encourages higher standards and fosters a ripple effect of improvement across your projects. This empowers CMOs to build stronger internal cultures while adhering to responsible advertising policies.
Commit to Excellence
With Talent Trust as your partner, you can safeguard your brand, optimize your campaigns, and lead with integrity. Let us help you unlock the full potential of your advertising efforts with real-time insights, ethical practices, and a commitment to excellence.
Ensuring Brand Safety And Ethical Advertising
Talent Trust’s ‘Eyes on Production’ service provides real-time insights into your advertising supply chain. From detailed benchmarks to comprehensive audits, we give you a clear view of how and where your campaigns are being created—no matter the location. We don’t just monitor; we help ensure that every production reflects your values, upholds ethical standards, and strengthens your brand identity.
How We Help
See Your Supply Chain Clearly: Gain transparency into every stage of production, understanding the dynamics between advertising agencies and production teams.
Benchmark Global Performance: Compare teams worldwide to identify best practices and optimize efficiency.
Embed Brand Values: Ensure that your commitment to ethics, sustainability, and social responsibility is embedded across your campaigns.
Actionable Data Insights
We simplify complex data into meaningful insights, helping you manage multi-stakeholder relationships and make informed decisions. By benchmarking productions, we not only highlight successes but also pinpoint areas for growth and efficiency.
Key Benefits
Objective Insight
Talent Trust's anonymous survey platform gives you an unvarnished view into how productions are truly operating behind-the-scenes. This allows you to identify blindspots and areas for improvement that may not be evident from client feedback alone.
Enhancing Crew Wellbeing And Satisfaction
Talent Trust's platform helps create a safer, more inclusive, and supportive work environment for crew members. By prioritising their well-being and addressing their concerns, production companies can boost crew satisfaction, productivity, and retention. Happy, satisfied crew members are more likely to deliver their best work and contribute to a positive on-set culture.
Demonstrating Commitment To Diversity, Equity, Inclusion, and Belonging (DEIB)
Talent Trust's platform helps production companies identify and address DEIB challenges, promoting a more inclusive and equitable workplace. By leveraging our insights to create targeted DEIB initiatives and track progress over time, companies can demonstrate a genuine commitment to creating a welcoming environment for all crew members. This not only enhances their reputation but also attracts a more diverse talent pool.
Risk Mitigation
By proactively monitoring team dynamics, communication, safety practices and more through Talent Trust’s platform, production companies can get ahead of potential problems before they escalate into larger issues that derail production. This helps mitigate legal and financial risks as well as reputational damage.
WHAT RECKITT SAID
“We have been working closely with Talent Trust since 2021, collaborating on the development of a comprehensive Talent Charter and its integration into our communications production ecosystem. The experience has been nothing short of exceptional. The implementation process was remarkably straightforward, ensuring minimal disruptions for our production, crew, and talent. Thanks to Talent Trust, we now have invaluable insights into diversity, equity, and inclusion, fostering a genuine sense of belonging during Reckitt productions.”
Reckitt — British multinational consumer goods company